Equally of value was  my +10 years based out of Singapore in multiple global Foodservice roles with Fonterra where I have had the privilege to support numerous Foodservice teams build world class capability and step change their businesses models & growth ambitions. I also appreciated my time living & working in Europe in the role of Director of Business Development at Upfield Professional with team that spearheaded the redefine the global plant-based ‘Out of Home’ go-to-market strategy, whilst successfully navigating the challenges of Covid to drive record growth in an emerging food category.

Aside from spearheading step change global foodservice business strategies, distribution models, channel-led marketing & sales approaches around the world, my hands on P&L regional responsibilities in South-East/North Asia, Middle East & Australia/New Zealand in companies such as Nestle, Fonterra, George Weston Foods & Pepsi provided me with strong appreciation of the challenges in realizing opportunities Foodservice & what it takes to convert strategy theory into tangible results for Foodservice leaders & their teams.  This includes the development of proven sales and customer engagement approaches, converting complex technical & ingredient sales into easy to use, highly impactful & repeatable sales/marketing  tools required step change the capability and confidence of sales teams around the world.

My personal philosophy and belief in “growth through people” I believe is reflected the Actio teams background and approach to partnering. Eed Ma. This starts with understanding intimately our partner customer’s business needs and ambitions allows us to tailor our support, whether it be a full redesign of Foodservice strategy or augmenting/addressing current challenges in existing strategies. Sharing our experience with leaders and their teams is where we often see great value through helping leaders make decisions on what ‘not to do’ which not only reduces the risks of costly mistakes and wasting scarce resources but ensures their  efforts are focused on channels and activities that drive sustainable growth.

I would warmly welcome the opportunity to listen to and discuss your business ambitions. Please feel free to reach out directly to me to arrange a conversation.