Problem Solving & Value-Added Solutions
In the Foodservice industry, problem-solving and value-added solutions are essential for enhancing efficiency, improving customer experience, and driving profitability. Operators face challenges such as rising food costs, labor shortages, evolving consumer preferences, and operational inefficiencies. To address these, value-added solutions must be innovative, practical, and customer focused. ‘Design Thinking’ is at the core of our DNA, applying these principles to Solution Development for Foodservice operators & suppliers.
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- Seeing → Identifying challenges and opportunities
- Mapping → Organizing and structuring information
- Understanding → Analysing patterns and insights
- Believing → Aligning on a shared vision
- Acting → Implementing solutions and driving change
Applying these principles into supplier specific templated sales, channel marketing, customer engagement, go-to-market tools helps suppliers build ‘New Capabilities’ in distilling Foodservice operators & suppliers’ needs & in turn enabling the efficient/effective creation of value-added solutions.
Transforming Foodservice Through Design Thinking-Driven Solutions.
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- Innovation is a Process: Actio follow the principle that innovation is a process, a dynamic and iterative approach that involves generating, developing, and implementing new ideas, methods, products, or services to create value. However, traditional product & category marketers often unsuccessfully apply Retail Marketing practices to Foodservice Marketing, this sees many miss the key iterative step of ‘Mapping’, in turn limiting true ‘Understanding’ of operator needs which drives fit-4-purpose innovation & alignment of products/service which is core to becoming an Order Maker vs Order Taker.
- Learning at Speed: Supplier business & budget pressure often drives Leaders & Sales/Marketing to employ short-term non-sustainable fixes. We all familiar with the idiom using a sharpened knife cuts twice as fast using half the effort. However, taking additional time to sharpen our knife before cutting often feels counter intuitive when we are under pressure as we instinctively just want to get moving. Actio’s knowledge transfer tools & design thinking approach to Foodservice enables leaders & teams to get moving & learn/adjust simultaneously, preventing perfection from getting in the way of progress.
- Belief & Culture: Actio’s focus goes beyond ‘Achievement’ based activities. Our team understands that even the best tools are of no value if not used. Solution & engagement tools are critical but creating & releasing the most powerful team force ‘Belief’ is part of our approach. As part of our Design Thinking & Partnering approach we focus on 2 x critical deliverables 1) Ensuring individual & team ‘Understanding’ & 2) Infield demonstration to create ‘Belief’. It is this combined understanding & belief that spurs teams & individuals to ‘Act’.
Contact us at the Actio Consultancy Group office nearest to you or submit a business inquiry online.
Having worked with Geoff & the Actio team over many years I am constantly amazed at their ability to understand our business needs and drivers. Our team greatly value their ability to turn strategy into actionable initiatives.
Actio’s incredible end-to-end knowledge and capability of Foodservice completely transformed our team’s understanding, mindset, and approach to portfolio design, product benchmarking, innovation, and customer engagement.
