Food Service Marketing & Sales
Actio’s integrated Marketing & Sales approach follows a distinct, 6-Step proven model for driving success. Supplier-centric activities, including i) Right Product/Price, ii) Understanding Menu Application, and iii) Channel-Led Product Innovation, are combined with three customer-centric focus areas: iv) Recipe/Menu Ideation, v) Front of House (FOH) Value-Adds, and vi) Back of House (BOH) Efficiency Drivers.
Tailored Marketing & Sales: From Product to Plate
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- Reverse/Mirror Thinking: Traditionally, most retail-focused branded companies start their thinking internally, beginning with the product. Actio’s model reverses this approach, starting externally by focusing on identified priority channels, uncovering known and unknown needs, and then linking them to internal product and service offers to create Channel/Customer centric value-added business solutions.
- Becoming Channel-Led: The Actio Team help companies move beyond traditional marketing tropes & roles by combining category, brand, consumer & trade marketing to create tailored channel-led marketing strategies that deliver superior customer and channel solutions.
- DCE – Deep Channel Expertise: Through superior channel-led insights, ‘Channel Marketing’ capability links the operators & sales teams to brand/consumer marketing/ R&D/innovation teams resulting in superior supplier product & service solutions.
Contact us at the Actio Consultancy Group office nearest to you or submit a business inquiry online.
Having worked with Geoff & the Actio team over many years I am constantly amazed at their ability to understand our business needs and drivers. Our team greatly value their ability to turn strategy into actionable initiatives.
Actio’s incredible end-to-end knowledge and capability of Foodservice completely transformed our team’s understanding, mindset, and approach to portfolio design, product benchmarking, innovation, and customer engagement.
