Concept Development – Menu & Experience
Actio’s role is to help build capability in supplier teams to create winning concepts that differentiate our partners from their competition. By seamlessly linking supplier products & services with combined menu innovation & immersive guest experiences, we create a concept that captivates operator’s guests and elevates dining beyond just a meal.
Crafting Concepts That Inspire, One Dish at a Time
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- We Just Sell Products: Companies that have sustainable product/brand superiority in Foodservice are both fortunate & rare. Today more than ever ingredient-based products can be replicated or surpassed by competitors. Leveraging product advantages rely on 2 key factors 1) The product is not easily replicated 2) The ingredients technical value can be easily explained & the premium justified. Products are visible and competitors can reverse engineer a product. However, a service or value-add is most often invisible making replication a challenge. Moving beyond product not only builds growth with annuity but also drives pricing premiums.
- Their Business is Our Business: Speaking the language of operators & shifting the focus to their businesses ‘Menu & Experience’ creates a completely different engagement dynamic. Actio approach enables suppliers to have meaningful conversations that build real engagement & lasting partnerships.
- Scalable Solutions: Even facilitating the explanation of a supplier’s product benefits to an operator is often a step change in capability. However, the ability to incorporate a supplier’s portfolio into multiple operator/chain’s menu creates volume & a scalable/repeatable business model. Actio’s role is to help our partners understand consumer, guest & channel trends impact on their customers, which in turn enables them to create new order making opportunities for the supplier’s full portfolio.
Contact us at the Actio Consultancy Group office nearest to you or submit a business inquiry online.
Having worked with Geoff & the Actio team over many years I am constantly amazed at their ability to understand our business needs and drivers. Our team greatly value their ability to turn strategy into actionable initiatives.
Actio’s incredible end-to-end knowledge and capability of Foodservice completely transformed our team’s understanding, mindset, and approach to portfolio design, product benchmarking, innovation, and customer engagement.
